Market Sizing and Growth Strategy for Medical Device Startup

Sep 16

The Challenge

A startup providing respiratory remote patient monitoring devices and data had received >$50M in equity financing and needed help identifying growth opportunities in pulmonary disease treatment.

The Solution

Sized total addressable market (TAM) of new and incumbent treatment providers and hub services providers
Identified attractive segments for market entry by analyzing marketed products for COPD medical interventions (e.g., price point and administration complexity for anticholinergic inhalers, beta-agonist inhalers, combination therapy, etc.)
Analyzed case studies of analogous real-world data usage in prospective studies in respiratory patients to improve medication adherence